What we do
We work alongside African food processors as they scale up. Nine skills work together, with food safety at the heart, to help them build sound businesses and reach better markets.

How we work
Sense is about growth that lasts. For us, that means growth led by the market. We look for solutions that can pay for themselves, so a business keeps growing after the project ends. We start with what buyers want and will pay for, test what works, and scale it.
Then we look at the market system around the processor. Buyers, suppliers, regulators, lenders and support organisations all shape what a business can do. We work with them, and through local players and coaches, so the processor is not fighting the system and the system works for the processor. When both do well, everyone prospers together.
Our skills

Value chain development
Finds where a product loses value, then leads the fix.

Market studies
Finds who buys, at what price and to what standard.

Commercial innovation
Finds new opportunities, models them and helps companies carry them out.

Export coaching
Readies processors for export buyers.
Marketing Sense
Business development services
Coaches inside the company, on its figures and factory floor.
The Inclusion Engine
Business modelling
Shows a lender or investor that the business can repay.
AgFin Solutions Lab · Market Ready Jobs Pathway
Adult learning
Builds courses, tools and trainers.
Rice Miller Business Academy
Responsible business
Helps a company run responsibly: fair work, safe workplaces and less waste.

Food safety
Safe, nutritious food and the certificates that prove it.
Food Safety DeskLooking for a partner on a value chain study, a coaching programme, a food safety project or a tender?
Tell us what you need.