What we do / Export coaching

Export coaching

We help African food processors prepare to sell to buyers in Europe and in regional markets. It suits companies with a good product that are not yet ready to export.

Crates of export mangoes, each labelled with the date, producer and certification code
9export competent dried mango companies, CBI phase 1, Burkina Faso and Côte d'Ivoire
EUR 1.1min additional EU and EFTA export revenue in Burkina Faso, 2021 to 2025, certified under CBI's methodology.
396supported jobs created since 2023, Burkina Faso, CBI phase 1
7dried pineapple companies being prepared for export, Benin

What we do

Buyers look at two things: whether the product meets their standard, and whether the company can supply it reliably. We work on both. We check readiness, coach on export pricing, contracts, batch coding, packing and shipping, and turn buyer requirements into action plans. We arrange market visits, importer roadshows and samples, and help with first orders.

On the factory floor we coach good manufacturing practice and production planning, so every order meets the standard and ships on time.

Sense programmes in this area
Marketing Sense

Publications

2024
White paper · English

Introducing innovative processing technology in the Burkina DryMore project

What the project learned from bringing new cleaning and washing equipment for ginger, fonio and hibiscus into Burkina Faso factories. Covers importing equipment, training operators and next steps for companies and funders.

Publisher
Sense (Burkina DryMore project)
Project
Burkina DryMore: processing beyond the mango season
PDF
Download (4.5 MB)

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