Working since 2012

About Sense

Sense is a social enterprise. Our purpose is to help African food processors grow. When they do, farmers sell more of their crop, more people have fair work, and more people can buy safe, nutritious food.

The Sense team walking together across a lawn, Durban
Pictured: the Sense team, Durban 2024

Why we started

We started with one idea: bring private sector skills to development projects, so that donor money ends up in businesses that can stand on their own. We work mainly with food processors, because a processor that grows buys more from farmers and employs more people.

What we do

Our clients are funders and the programmes they run. We advise on value chains, business models and programme design, and we run projects inside companies: coaching, training, food safety and export support.

Why a social enterprise

Our purpose is to build African businesses that last. We publish our 2030 goals, so funders and partners can see what we are working towards.

How we work

  • We start with the market: what buyers want and what they will pay.
  • We work inside the company, on its figures and its factory floor.
  • We train local coaches and experts so support continues after the project.
  • We report results funders can check.
14years in African agri-food
30+countries
138companies being coached now
41enrolled in food safety training

Our clients include

CBINetherlands Ministry of Foreign AffairsGIZCOLEADEmbassy of Ireland in MalawiIFCWorld BankTanager

The team

The people who lead Sense. Full CVs are available on request.

Michiel ArnoldusCo-founder and Managing Director

Michiel Arnoldus

Leads enterprise development, value chain strategy and finance design. Developed the AgFin method, which uses business modelling to help agri-food companies raise finance. Has worked in more than 30 countries.

Qualifications: MBA and a Masters in Development (cum laude).
Kerry KydSenior partner and co-founder

Kerry Kyd

Brings research, strategy, adult learning and inclusion skills to Sense's work, and directs the GROW Network.

Qualifications: Masters in Development; certificate in adult learning (Harvard); Coaching for Managers (South African College of Applied Psychology).
Kundai ChibarabadaFinance and systems lead

Kundai Chibarabada

A certified financial manager who runs our finance, reporting and digital systems, including the systems behind our impact figures.

More than 100 experts

GROW Network

African business coaches and technical experts who work on our projects and our partners' projects. They receive training and peer support.

A farmer driving a red tractor on a hillside farm
A farmer driving his tractor

Offices and languages

We work in English, French and Portuguese.

Sense offices

DurbanSouth AfricaHead office
LilongweMalawiCountry office
CorkIrelandEU office

Partner offices

Bobo-DioulassoBurkina FasoWith partner AGRODEV
AbidjanCôte d'IvoireWith partner AGRODEV

Project offices

CotonouBeninProject office
MaputoMozambiqueSatellite office

Looking for a partner on a value chain study, a coaching programme, a food safety project or a tender?

Tell us what you need.