Exploring Market Segments for Fonio Cookies in Burkina Faso
Who would buy a fonio cookie? Research and a sprint led to one launch and one reformulation.
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Publications
White papers, market studies and resources from our work, newest first.

Who would buy a fonio cookie? Research and a sprint led to one launch and one reformulation.
A GIZ how-to paper on finding and promoting business models for young people in rural agri-food value chains. It sets out the five-step approach GIZ developed with Sense (named as Economic Sense) and case studies from Burkina Faso, Kenya, Malawi and Mozambique.
French version of the GIZ how-to paper on business models for rural youth employment.
A facilitator manual, used with in-person training, on running a milk collection centre as a cooperative business. It covers governance, milk quality and testing, record keeping, costs, cash flow and payment models.
The market for fresh citrus: who buys, at what price and to what standard, and what African suppliers need to meet it.
The market for citrus juice: buyers, prices and standards, and what it would take for an African processor to supply it.
The market for citrus oil and peel: buyers, prices and standards, and what it would take for an African processor to supply them.
Does food safety pay? What consumers, shops and restaurants told us.
What the project learned from bringing new cleaning and washing equipment for ginger, fonio and hibiscus into Burkina Faso factories. Covers importing equipment, training operators and next steps for companies and funders.
French version of the DryMore white paper on introducing new processing technology for ginger, fonio and hibiscus.
Avocado oil, frozen avocado (IQF) and avocado pulp: who buys each, in what form, at what price and to what standard, and what it takes for an African processor to supply it.
Fresh cut, dried and other processed mango products: who buys each, at what price and to what standard, and what it takes for an African processor to supply them.
Sweet potato flour and starch, puree and gari from Ghana, for local, regional and European markets.
Would people in Ghana drink juice made from cashew apples? What tasting panels and pilots showed.
Recipe book linked to the DryMore products, prepared for the SIAL food trade fair. The file is image-only and 143 MB, so it needs compressing before it goes online.
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