We coach owners and managers of agri-food businesses on costing, production, sales, finance and staff. We work with small and medium processors and the programmes that support them.
138companies being coached now
42rice mills audited and coached, GIZ MOVE
28local coaches trained
What we do
We coach with our GROW method. It takes a company from an audit to a plan with steps it can achieve with the people and money it has, then supports it as it carries them out. Coaching includes on-site visits and follow-up calls, and ends with an action plan the company owns.
We also coach the person. Owners discover their entrepreneurial style, and managers learn management techniques.
Where we are coaching now
We are coaching 138 companies today, across several countries and food chains. These are the programmes we can name today.
Country
Type of company and product
Programme
Malawi
Food processors; 20 coached now, 75 more planned
IMAGRI, funded by the Government of Ireland
Benin
21 agri-food companies
Benin Business Champions
Burkina Faso, Côte d'Ivoire
Dried mango processors
CBI
Burkina Faso
5 horticulture businesses
HortiPlus
In a participant's words
“The GROW coaching model, which I apply to myself every day, keeps me focused and action-oriented.”Participant, on our learning platform
Where we have done this
GIZ MOVE: we audited and coached 42 rice mills in Ghana, Nigeria, Burkina Faso and Côte d'Ivoire, and trained 28 local coaches.
The Inclusion Engine: the same coaching, used to help companies recruit, keep and promote women and young people.
How to... promote business models for rural youth employment in the agri-food sector
A GIZ how-to paper on finding and promoting business models for young people in rural agri-food value chains. It sets out the five-step approach GIZ developed with Sense (named as Economic Sense) and case studies from Burkina Faso, Kenya, Malawi and Mozambique.
Authors
Daria Hasse (GIZ), Elena Gaffurini (Como Consult), Tessa Robinson (GIZ)
